An Affluent Society?: Britain's Post-War 'Golden Age' by Lawrence Black,Hugh Pemberton

By Lawrence Black,Hugh Pemberton

in the course of an election speech in 1957 the leading Minister, Harold Macmillan, famously remarked that 'most of our humans have by no means had it so good'. even supposing taken out of context, this word quickly got here to epitomize the experience of elevated affluence and social development that used to be commonplace in Britain throughout the Fifties and Nineteen Sixties. but, regardless of the popularity that Britain had moved clear of an period of rationing and shortage, to a brand new age of selection and many, there has been concurrently a parallel feeling that the state used to be in decline and being economically outstripped via its foreign opponents. when the learn of Britain's postwar background is a well-trodden direction, and the anomaly of absolute progress as opposed to relative decline a lot debated, it truly is right here approached in a clean and worthwhile manner. instead of highlighting fiscal and business 'decline', this quantity emphasizes the super impression of emerging affluence and consumerism on British society. It explores numerous expressions of affluence: new purchaser items; moving social and cultural values; alterations in well known expectancies of coverage; transferring well known political behaviour; altering attitudes of politicians in the direction of the citizens; and the illustration of affluence in pop culture and ads. via targeting the frequent cultural outcomes of accelerating degrees of consumerism, emphasizing development over decline and spotting the emerging criteria of dwelling loved by way of so much Britons, a brand new and interesting window is opened at the complexities of this 'golden age'. Contrasting starting to be purchaser expectancies and calls for opposed to the anxieties of politicians and economists, this e-book bargains all scholars of the interval a brand new viewpoint from which to view post-imperial Britain and to query many traditional old assumptions.

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